Friends of Glass grows in Europe and the UK

Posted on Tuesday, February 1st, 2011 at 5:13 pm

Friends of Glass, the consumer group supported by the UK and European glass industry that promotes the right for consumers to be able to choose food and drink products in glass packaging, is growing in numbers, strength and influence.
Its campaigns to unite all those who believe glass is the clear choice for themselves, their families and for the environment, has now attracted 10,000 members and 150,000 visitors to its website. Many thousands more are joining through its Facebook pages and on Twitter.
They are keen to know and promote the message that glass is the superior packaging material when it comes to health, taste and the environment – the three most important ingredients I think you will agree.

Friends of Glass, the consumer group supported by the UK and European glass industry that promotes the right for consumers to be able to choose food and drink products in glass packaging, is growing in numbers, strength and influence.

Its campaigns to unite all those who believe glass is the clear choice for themselves, their families and for the environment, has now attracted 10,000 members and 150,000 visitors to its website. Many thousands more are joining through its Facebook pages and on Twitter.

They are keen to know and promote the message that glass is the superior packaging material when it comes to health, taste and the environment – the three most important ingredients I think you will agree.

Among the facts they are keen to share are:

  • Over 70% of shoppers questioned in a recent major survey say that they want to still buy certain foods in glass packaging, but struggle to find it in-store
  • 62% of people prefer to drink from a glass, with 82% of consumers preferring to drink white wine and 74% red wine from a glass too
  • Glass is the only single layer packaging that does not require additional layers to protect your food and drink
  • Glass is inert and completely odourless: that’s why perfume only ever comes in glass bottles – because it doesn’t change the scent
  • The European glass industry uses 50% less energy than it did in the 60s – that’s 1.5% reduction in energy every year thanks to increased recycling, more efficient technologies and lightweighting.
  • Unlike other materials, glass does not taint the original taste or quality of the food and drink it contains. Take a look at www.friendsofglass.com/glassaddsclass for the latest competitions and information about the great taste of glass
  • Environmentally glass is good news as it can be endlessly recycled. Every time you recycle a glass bottle or jar, you’re doing your bit to help the planet.  A typical glass jar or bottle can take just 30 days to go from recycling bin back to a new container on the store shelf.

Friends of Glass’s most recent campaign – Nothing to Hide – is so called because glass is a 100% pure packaging material with nothing added. It is the only material that doesn’t need an added chemical layer to protect food and drink. The campaign was launched in twelve countries across Europe including the UK and has since has gained thousands of supporters. Check out www.nothingisgoodforyou.co.uk to find out why glass is the only choice when it comes to peace of mind on health.

Do you have something to say about glass? Join in the conversation online:

Share your views, learn something new about glass or consider becoming one of the special Friends of Glass Ambassadors. Find out more at www.friendsofglass.com. You can also follow Friends of Glass on Facebook and Twitter and join the conversation today!

Become a Friend of Glass today. Sign up at www.friendsofglass.com


Filed under News, Press Releases, Recycling

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