The glass sector has a new foot soldier in the battle to promote recycling in the form of Hank, ‘the singing bottle’. FEVE has developed Hank to appear in cartoon adventures about glass recycling using the ‘I’ll be back’ line made famous by Arnold Schwarzenegger in 1980s movie, The Terminator.
The cartoons will form part of a Friends of Glass marketing and social networking campaign used across the continent and will be translated into 14 European languages. Nearly eleven million tonnes, or 62%, of container glass was collected for recycling in 2007, and FEVE hopes the campaign will help focus on the remaining 38%.
Hank can be viewed via YouTube or visit www.friendsofglass.com